Barbie: The Dream Experience in Amsterdam, A 100 % Pink World

Barbie: The Dream Experience in Amsterdam, A 100 % Pink World

In Amsterdam, a new and unusual attraction is making headlines: Barbie: The Dream Experience. A true immersion into the pink universe of the world’s most famous doll, this interactive exhibition of more than 2,000 m² takes both young and old on a journey through six decades of magic and iconic moments. With life-size sets, spectacular photo zones, and a themed café, get ready to enjoy a unique experience in the heart of the Dutch capital.

A life-sized pink universe

The exhibition features 12 themed zones inspired by Barbie’s most iconic worlds. You can hop into her famous pink Corvette, board the Dreamplane, explore the Barbie DreamHouse™, or even hit the snowy slopes of Malibu.

Each set is designed as an immersive and highly Instagrammable playground

Don’t miss the Barbie: The Dream Experience Café, a fully pink space where you can enjoy a tasty break, as well as the official shop offering exclusive items to extend your experience.

An experience for the whole family

Barbie: The Dream Experience is designed for all generations. Long-time fans will rediscover the iconic models and cult toys from the 1960s to today, while younger visitors will dive into a playful and colorful world. Each room offers interactive activities, giant sets, and plenty of opportunities to take unforgettable photos.

Practical information

  • Address: Meeuwenlaan 88-B, 1021 JK Amsterdam
  • Dates and times: to be selected when booking
  • Duration: between 90 and 120 minutes
  • Audience: open to everyone, children and adults alike
  • Accessibility: the experience is wheelchair accessible

Why visit Barbie: The Dream Experience in Amsterdam?

  • An immersive exhibition of more than 2,000 m² dedicated to Barbie.
  • Life-size replicas of iconic toys and sets.
  • A themed café and shop to extend the experience.
  • A fun and nostalgic family outing for all ages.

Whether you’ve always been a Barbie fan or are simply curious to explore a colorful and unusual universe, this experience promises a memorable moment. Amsterdam is now home to a must-see event for pop culture lovers and immersive experience enthusiasts.

Photos credit : World of Barbie – Fever

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